xTrack AI Shopper Intelligence
Edge-AI powered people counting, demographics analysis, and shopper journey heatmaps — all processed on-device for complete privacy compliance.
Why POS Data Isn't Enough
Your POS system tells you what sold — but not how many people walked into your store, who they were, or why the others left without buying. Without footfall data, you're optimizing blind.
Missing the Conversion Puzzle
If revenue drops, is it fewer visitors or lower conversion? POS data alone can't answer this. Without footfall tracking, you're guessing at the root cause.
No Demographic Context
You don't know if your store attracts families, young professionals, or tourists. Without demographic insights, marketing spend is based on assumptions, not data.
Privacy Risks with Cloud AI
Traditional AI analytics upload video to the cloud, creating privacy liability. Retailers need insights without the compliance headaches.
What xTrack Delivers
Enterprise-grade shopper analytics powered by edge-AI. Accurate, actionable, and fully privacy-compliant.
Accurate People Counting
AI-powered counting with over 98% accuracy. Track entry and exit counts in real-time to calculate conversion rates and understand true store performance.
Demographics Analysis
Understand age groups and gender distribution of your visitors. Tailor merchandising, staffing, and promotions to your actual audience.
Heatmaps & Dwell Time
Visualize where shoppers go, how long they linger, and which displays attract attention. Optimize store layouts with real behavioral data.
Privacy-Safe Edge Processing
All video analysis happens on-device. No faces or identities are stored or transmitted. Privacy-compliant out of the box.
How xTrack Works
Three simple steps from raw video to actionable intelligence — all automated, all real-time.
Capture
xTrack Dome cameras install at store entrances and key zones. They capture anonymous video feeds processed locally by onboard AI.
Analyze
Edge AI extracts counts, demographics, dwell time, and movement patterns — without sending any video to the cloud.
Act
Insights flow to your Vortex Cloud dashboard. Compare stores, track trends, and make data-driven decisions in real-time.
Built for Every Retail Format
From quick-service restaurants to mega malls, xTrack scales to match your operation.
F&B Chains
Track peak-hour traffic to optimize staffing and kitchen prep. Measure drive-thru queue times and compare conversion across locations.
Retail Stores
Combine footfall with POS data to reveal true conversion rates. Identify underperforming locations and test merchandising changes with hard metrics.
Shopping Malls
Monitor mall-wide foot traffic, measure zone popularity, and provide tenant reports that prove your marketing ROI with real visitor data.
Turn Store Traffic Into Actionable Intelligence
Stop guessing what's happening in your stores. Deploy xTrack and see real shopper behavior data within your first week — with zero privacy risk.
Get Started Today